Another slightly edited version of a post I made at the Junk Science Forum.
Form The Center for Science in the Public Interest (some of the public perhaps, but count me out), comes this message:
CSPI to Sue McDonald’s If It Continues Using Toys to Market Junk Food to Children
Using Toys to Promote “Happy Meals” Is Unfair, Deceptive & Illegal, Group Says, Citing State Laws
June 22, 2010
WASHINGTON—Tell it to the judge, Ronald: A nutrition watchdog group will sue McDonald’s if the fast-food chain continues to use toys to promote Happy Meals. According to the nonprofit Center for Science in the Public Interest, using toys to lure small children into McDonald’s is unfair and deceptive marketing and is illegal under various state consumer protection laws. CSPI today served McDonald’s a notice of its intent to sue, fulfilling a legal requirement of several states in which CSPI might bring the lawsuit.
“McDonald’s is the stranger in the playground handing out candy to children,” said CSPI litigation director Stephen Gardner. . .
Standing on a playground and handing out candy or not; McDonalds is one of the most well known strangers in history I would think.
The next couple of quotes need to be set apart as they are a models of their type. The first comes from a clearly over-matched mother who perhaps might have been better served by majoring in home economics rather than project management. Or maybe she could look at raising children as an ongoing project. Both quotes borrow heavily from the “We have to do it for the Children” theme—to which I answer, “Well just what have the children done for me lately?”
“McDonald’s makes my job as a parent more difficult,” said Sheila Nesbitt, 36, a project manager from Champlin, MN, and a parent of a six-year-old boy and a three-year-old girl. . . . My kids always want to go to McDonald’s because of the toys. I try my best to educate my kids about healthy eating but it’s hard when I am competing against the allure of a new Shrek toy.” . . .
If there were only a certified professional class of child care professionals why a mother would be free to pursue her own career without putting the little darlings at risk.
And from the Litigator in Chief — CSPI litigation director Stephen Gardner
. . . “McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army . . .
Imagine the horror if the Drone Army were given something really bad, instead of tiny Shreks they were given toy Guns!
Actually the CSPI should just lay down the gauntlet and sue all producers selling food that people like to eat because horrors of horrors, for as they say:
…when children or parents order Happy Meals they are given French fries 93 percent of the time…